Crumbs on Crumbs

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Red Velvet Cupcake, Cupcakes Bakeries, Big Cupcake


Mia Bauer

Has been an avid baker since first discovering her fierce sweet tooth as a child helping her mother bake while living on a farm in Israel. Ms. Bauer is an attorney who worked in a variety of positions for elected city officials, including several years as legislative counsel for a prominent New York City politician. Ms. Bauer graduated from Brandeis University with a B.A. in Political Science and received her J.D. from New York Law School. Owning a bakery is the culmination of a life-long quest to combine her passion for baking with building a successful business that is both a neighborhood meeting place and a destination spot for all New Yorkers.

Jason Bauer

A true entrepreneur has spent his entire career building businesses in various fields. Crumbs is Jason's first foray into retail food. His interest in food and related food products has been a passion of his since growing up in a family beverage business. Prior to opening Crumbs, Jason started Famous Fixins, a manufacturer of celebrity licensed products, with such products as Britney Spears bubble-gum and NSYNC lip balm as well as products with high profile names such as Derek Jeter, Mike Piazza and Sammy Sosa. An alumnus of Boston University, Bauer has a B.S. in marketing and finance. Jason and his wife and business partner Mia live on the Upper East Side with their golden retriever, Jimmy Higgins.

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