
Crumbs Bake Shop, a popular specialty retail chain, has announced the start of its transformation process to now offer a comprehensive selection of gourmet cookies, danishes, bagels, brownies and a variety of cakes, including bundt cakes, coffee cakes, strawberry shortcakes and cheesecakes. In addition, Crumbs Bake Shop will now offer a limited breakfast menu in eleven of its high volume stores throughout the Midwest and Northeast regions with plans to increase product offerings in other locations in the coming weeks.

Crumbs Bake Shop, a popular specialty confectionary retail chain, along with Marcus Lemonis, entrepreneur and host of CNBC's hit reality series, The Profit, today announced a special customer preview weekend starting Friday, January 23rd thru Sunday, January 25th beginning at 12:00pm thru 6:00pm daily, in anticipation of the opening of the new Highland Park location at 469 Central Avenue.

Crumbs Bake Shop, a popular specialty retail chain, is pleased to announce that it has reached an agreement with Roundy's Supermarkets Inc., to launch a test pilot in the Mariano's grocery store in Westchester, Illinois which opens on November 4th. Plans are in place to offer a fresh, sweet and snack bar featuring 25 flavors of Crumbs branded cupcakes and 15 varieties of brownies. Under the direction of new owner, Marcus Lemonis, entrepreneur and host of CNBC's reality series, The Profit, Crumbs will begin testing this concept at the Mariano's located at 3020 S. Wolf Road to receive customer feedback on the preference of availability and options of the baked goods from a major supermarket chain. Currently, Crumbs cupcakes are available through their 25 retail stores throughout the country and for purchase online at www.Crumbs.com.

Crumbs Bake Shop, a popular specialty retail chain, today announced plans to launch new products to the mass market, including a new cookie line and chocolate bar among other confectionary items. Under the direction of Marcus Lemonis, entrepreneur and host of CNBC's reality series The Profit, Crumbs will be partnering with companies across the United States to bring new and innovative confectionary treats to consumers nationwide. While these new products will be sold at Crumbs locations, they will also available through mass grocers and convenience stores as well as available for purchase online at www.Crumbs.com.

Mr. Green Tea Ice Cream Company and Marcus Lemonis, star of CNBC's reality series, The Profit, today announced the launch of a new private label line, Crumbs Bake Shop Ice Cream, to be produced in their in Keyport, New Jersey facility.